This wonderful film traces the steps taken in creating and shooting a television commercial for Post Grape Nuts. This film was produced by George Gage Productions, which filmed the commercial, starring the legendary Euell Gibbons, for the Benton & Bowles advertising agency, with lots of discussions & outtakes. The funky "Cranberry Rag" played by pianist Paul McDonough is delightful.
Reviewer:Cartoonbear
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April 19, 2024 Subject:
I worked in advertising when it died and was glad cos this is bullshit
This amount of human creative, technical, and business knowledge and effort—thousands of human hours—was spent making… a grape nuts spot, :15. Advertising industry has ALWAYS been a crock of shit and the self seriousness of these douchebags! I grew up with family in this biz and I guaran-fucking-tee you they were all high as shit and tbh, not all that smart to begin with. (Seriously. I never met stupider, less self-reflective people in my life than working in agencies.) But, in the words of Thomas Pynchon, “this is America. Let it unfurl.”
Still, 5 stars because I’m so glad SOMEONE (probably the black guy who appeared to be the only one with actual talents and work ethic) documented the insanity. Someday imma write a ballad called “O Brand Manager (P&G)” and play it ex tempore on a tinny piano in a northern cabin and say “Just a little ditty I composed about HOW YOU ARE ALL WASTES OF SPACE”
Reviewer:Meatpies
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August 10, 2009 Subject:
How cool is this?
I remember that commercial. I was about 9 or 10 years old, and my dad and I would make fun of Euell Gibbons. I can still rememeber my dad impersonating him, "I'm Euell Gibbons. Many parts of this car battery are edible..."
Thanks for posting this and helping me remember some good times with my dad.
Reviewer:bellhead
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April 9, 2009 Subject:
Very compelling mini-documentary. 5-stars!
This is great--honest and gracious portrayal of creative folks at work. It really makes you understand that advertising is a genuine art. (Too bad the cereal tastes like rocks.)
Thanks for this.